Top 5 Ways to Retain and Attract Quality Residents to Your Properties

Did you know that over 80% of renters are more likely to renew their lease if their landlord demonstrates care and appreciation towards them? It’s clear that giving back to your renters is not only a way to retain them, but also to attract quality leads to your property.

As a landlord or property manager, this is one of your top priorities. To do that, you need to offer more than just a comfortable place to live. Providing extra services and perks to the resident amenity package can go a long way in attracting and retaining residents. It could also generate you additional revenue! Here are some top ways to give back to your renters and show them that you value their tenancy:



  1. One of the most important things you can do as a landlord to communicate with your renters in a timely manner. Respond to their inquiries and concerns promptly, and keep them informed about any important updates or changes that may affect them. By doing so, you can build trust and establish a positive relationship with your renters.
  1. Offer waiving late fee for their first late payment to help your renters through a difficult time. This gesture of goodwill can go a long way in building trust and fostering a positive relationship with your renters.
  1. Simple acts of appreciation and gratitude can go a long way in building positive relationships with your renters. Consider sending a thank-you note or small gift during the holidays, or recognizing renters who have been with you for a certain period of time. These gestures show that you value their tenancy and care about their well-being.
  1. Nowadays, most people prefer to pay their bills online or through mobile apps. By providing an online rent payment option, you can make it easier and more convenient for renters to pay rent on time.
  1. Consider offering rent payment reporting to the credit bureaus as part of your amenity offering to your renters. Here’s why it’s worth considering:
  • This service can be a big benefit to renters, especially those who are looking to build or improve their credit scores. By reporting their rent payments to credit bureaus, renters can establish a positive credit history and potentially qualify for better loan terms in the future.
  • Knowing that your property reports payment to the credit bureaus, you’ll highly likely attract new tenants who care about their credit score. These tenants are likely to maintain on-time payments.
  • Property management companies or owners who enroll in Sperlonga’s Rent Payment Reporting program can enjoy a revenue share option. In fact, a 300-door property, on average, can earn an additional $27,750 in revenue in the first two years of participation*
  • The program also includes an option to add ID-theft protection for tenants of up to $1M. This is a unique and valuable amenity that renters are willing to pay a premium for and can also protect their ability to pay rent in case of identity theft.

Curious about the value of reporting rent payments to credit bureaus? Read our blog about “Is Rent Payment Reporting Worth It?” here.

In conclusion, attracting and retaining quality renters requires effort and attention from landlords. By improving your service and adding value-adding amenities in your resident amenity package, landlords can establish positive relationships with their renters and increase the value of their property. By following the tips outlined in this article, landlordsan create a positive and mutually beneficial relationship with their renters that can last for years to come.

*This could be estimated on a 300-door property in the first two years. This is potential revenue and not guaranteed as results may vary with every property. But on average, with the assumption of a 300-door property, you could get about $92.50/door in revenue in 2 years.